Data protection

Data protection
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We have written this privacy policy (version 06.06.2020-111338066) to explain to you, in accordance with the provisions of the General Data Protection Regulation (EU) 2016/679, what information we collect, how we use data and what choices you have as a visitor to this website. Unfortunately, it is in the nature of things that these statements sound very technical, but we have tried to describe the most important things as simply and clearly as possible when creating them.

Automatic data storage

When you visit websites these days, certain information is automatically created and stored, including on this website. When you visit our website as you are right now, our web server (computer on which this website is stored) automatically stores data such as

- the address (URL) of the accessed website
- Browser and browser version
- the operating system used
- the address (URL) of the previously visited page (referrer URL)
- the host name and IP address of the device from which access is being made
- date and time
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in files (web server log files).

Web server log files are usually stored for two weeks and then automatically deleted. We do not share this data, but we cannot rule out the possibility that this data will be viewed in the event of illegal conduct.

cookies

Our website uses HTTP cookies to store user-specific data.
In the following, we explain what cookies are and why they are used so that you can better understand the following privacy policy.

What exactly are cookies?

Whenever you browse the Internet, you use a browser. Well-known browsers include Chrome, Safari, Firefox, Internet Explorer and Microsoft Edge. Most websites store small text files in your browser. These files are called cookies. One thing is undeniable: Cookies are really useful tools. Almost all websites use cookies. More specifically, they are HTTP cookies, as there are also other cookies for other areas of application. HTTP cookies are small files that are stored on your computer by our website. These cookie files are automatically stored in the cookie folder, which is the “brain” of your browser. A cookie consists of a name and a value. When defining a cookie, one or more attributes must also be specified. Cookies store certain user data about you, such as language or personal page settings. When you visit our site again, your browser transmits the “user-related” information back to our site. Thanks to cookies, our website knows who you are and offers you the settings you are used to. In some browsers, each cookie has its own file, in others, such as Firefox, all cookies are stored in a single file. There are both first-party cookies and third-party cookies. First-party cookies are created directly by our site, third-party cookies are created by partner websites (e.g. Google Analytics). Each cookie must be assessed individually, as each cookie stores different data. The expiration time of a cookie also varies from a few minutes to a few years. Cookies are not software programs and do not contain viruses, Trojans or other “malware.” Cookies also cannot access information on your PC. For example, cookie data may look like:

Nom: _ga
Value: GA1.2.1326744211.152111338066-9
Purpose: Distinction of website visitors
Expiry date: after 2 years

A browser should be able to support these minimum sizes:

- At least 4096 bytes per cookie
- At least 50 cookies per domain
- At least 3000 cookies in total

What types of cookies are there?

The question of which cookies we use in particular depends on the services used and is clarified in the following sections of the privacy policy. At this point, we would like to briefly discuss the different types of HTTP cookies.
There are 4 types of cookies:

- Essential cookies
These cookies are necessary to ensure basic functions of the website. For example, these cookies are needed when a user places a product in the shopping cart, then continues browsing on other pages and only goes to the checkout later. These cookies do not delete the shopping cart, even if the user closes their browser window.
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- Appropriate cookies
These cookies collect information about user behavior and whether the user receives any error messages. In addition, these cookies are also used to measure the loading time and behavior of the website with different browsers.
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- Targeted cookies
These cookies make for a better user experience. For example, entered locations, font sizes, or form data are saved.
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- advertising cookies
These cookies are also known as targeting cookies. They are used to deliver individually tailored advertising to the user. This can be very convenient, but also very annoying. When you visit a website for the first time, you will usually be asked which of these types of cookies you would like to allow. And of course, this decision is also saved in a cookie.

How can I delete cookies?

You decide for yourself how and whether you want to use cookies. Regardless of which service or website the cookies come from, you always have the option to delete, deactivate or only partially allow cookies. For example, you can block third-party cookies but allow all other cookies. If you want to see which cookies have been saved in your browser, if you want to change or delete cookie settings, you can find this in your browser settings:

- Chrome: delete, activate, and manage cookies in Chrome
- Safari: Managing cookies and website data with Safari
- Firefox: delete cookies to remove data that websites have stored on your computer
- Internet Explorer: delete and manage cookies
- Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow the cookie or not. The procedure differs depending on the browser. It is best to search for the instructions in Google with the search term “delete cookies Chrome” or “deactivate cookies Chrome” in the case of a Chrome browser.

What about my data protection?

The so-called “cookie guidelines” have been in place since 2009. It states that the storage of cookies requires your consent. However, there are still very different responses to these directives within EU countries. In Austria, however, this guideline was implemented in Section 96 (3) of the Telecommunications Act (TKG). If you would like to know more about cookies and do not shy away from technical documentation, we recommend https://tools.ietf.org/html/rfc6265, the Internet Engineering Task Force (IETF) Request for Comments called “HTTP State Management Mechanism”.

Storing personal data

Personal data that you submit to us electronically on this website, such as name, e-mail address, address or other personal information as part of submitting a form or comments on the blog, will only be used by us together with the time and the IP address for the purpose specified in each case, stored securely and not passed on to third parties. We therefore only use your personal data to communicate with those visitors who expressly wish to contact us and to process the services offered on this website services and products. We will not share your personal data without consent, but we cannot rule out the possibility that this data may be viewed in the event of illegal conduct. If you send us personal data by e-mail — i.e. away from this website — we cannot guarantee the secure transmission and protection of your data. We recommend that you never send confidential data unencrypted via email.

Rights under the General Data Protection Regulation

According to the provisions of the GDPR and the Austrian Data Protection Act (DSG), you are generally entitled to the following rights:

Right to rectification (Article 16 GDPR)
Right to deletion (“right to be forgotten”) (Article 17 GDPR)
Right to restrict processing (Article 18 GDPR)
Right to notification — notification obligation in connection with the correction or deletion of personal data or the restriction of processing (Article 19 GDPR)
Right to data portability (Article 20 GDPR) Right of objection (Article 21 GDPR)
Right not to be subject to a decision based solely on automated processing — including profiling — (Article 22 GDPR)

If you believe that the processing of your data violates data protection law or your data protection claims have otherwise been violated in any way, you can complain to the supervisory authority, which in Austria is the data protection authority, whose website can be found at https://www.dsb.gv.at/.

Evaluation of visitor behavior

In the following privacy policy, we will inform you whether and how we evaluate data from your visit to this website. The evaluation of the collected data is usually anonymous and we cannot identify you personally from your behavior on this website. You can find out more about options to object to this evaluation of visit data in the following privacy policy.

TLS encryption with https

We use https to transfer data securely over the Internet (data protection through technology design Article 25 paragraph 1 GDPR). By using TLS (Transport Layer Security), an encryption protocol for secure data transmission over the Internet, we can ensure the protection of confidential data. You can recognize the use of this data transfer security by the small lock icon in the top left corner of the browser and the use of the https scheme (instead of http) as part of our Internet address.

Google Fonts privacy policy

We use Google Fonts on our website. These are the “Google fonts” from Google Inc. For Europe, the company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. You do not need to log in or enter a password to use Google fonts. Furthermore, no cookies are stored in your browser. The files (CSS, fonts/fonts) are requested via the Google domains fonts.googleapis.com and fonts.gstatic.com. According to Google, requests for CSS and fonts are completely separate from all other Google services. If you have a Google account, you don't need to worry that your Google account information will be sent to Google while using Google Fonts. Google records the use of CSS (cascading style sheets) and the fonts used and stores this data securely. We will look at exactly what data storage looks like.

What are Google Fonts?

Google Fonts (formerly Google Web Fonts) is a directory of over 800 fonts that Google makes available to its users free of charge. Many of these fonts are published under the SIL Open Font License, while others have been published under the Apache license. Both are free software licenses.

Why do we use Google Fonts on our website?

With Google Fonts, we can use fonts on our own website and don't have to upload them to our own server. Google Fonts is an important component in keeping the quality of our website high. All Google fonts are automatically optimized for the web and this saves data volume and is a major advantage especially for use with mobile devices. When you visit our site, the low file size ensures a quick load time. Google Fonts are also secure web fonts. Different image synthesis systems (rendering) in different browsers, operating systems and mobile devices can lead to errors. Such errors can visually distort texts or entire websites. Thanks to the fast content delivery network (CDN), there are no cross-platform problems with Google Fonts. Google Fonts supports all major browsers (Google Chrome, Mozilla Firefox, Apple Safari, Opera) and works reliably on most modern mobile operating systems, including Android 2.2+ and iOS 4.2+ (iPhone, iPad, iPod). We therefore use Google Fonts so that we can present our entire online service as beautifully and consistently as possible.

What data is stored by Google?

When you visit our website, the fonts are reloaded via a Google server. This external call transmits data to the Google servers. This also allows Google to recognize that you or your IP address is visiting our website. The Google Fonts API was developed to reduce the use, storage, and collection of end user data to what is necessary to properly provide fonts. By the way, API stands for “Application Programming Interface” and serves, among other things, as a data transmitter in the software sector. Google Fonts securely stores CSS and font requests with Google and is therefore protected. Through the collected usage figures, Google can determine how well the individual fonts are received. Google publishes the results on internal analysis sites, such as Google Analytics. Google also uses data from its own web crawler to determine which websites use Google fonts. This data is published in the Google Fonts BigQuery database. Entrepreneurs and developers use the Google web service BigQuery to be able to examine and move large amounts of data. However, it should also be borne in mind that information such as language settings, IP address, version of the browser, screen resolution of the browser and name of the browser is automatically transmitted to the Google servers with every Google Font request. It is not clear whether this data is also stored or is not clearly communicated by Google.

How long and where is the data stored?

Google stores requests for CSS assets for one day on its servers, which are mainly located outside the EU. This allows us to use the fonts using a Google style sheet. A style sheet is a style sheet that allows you to easily and quickly change the design or font of a website, for example. The font files are stored by Google for one year. Google is thus pursuing the goal of fundamentally improving the loading time of websites. When millions of web pages link to the same fonts, they are cached after the first visit and immediately reappear on all other websites visited later. Sometimes Google updates font files to reduce file size, increase language coverage, and improve design.

How can I delete my data or prevent data storage?

The data that Google stores for a day or a year cannot simply be deleted. The data is automatically transmitted to Google when the page is accessed. To delete this data prematurely, you must contact Google Support at https://support.google.com/?hl=de&tid=111338066. In this case, you will only prevent data storage if you do not visit our site. Unlike other web fonts, Google allows us unrestricted access to all fonts. We can therefore have unlimited access to a sea of fonts and thus get the most out of our website. You can find out more about Google Fonts and other questions at https://developers.google.com/fonts/faq?tid=111338066. Although Google addresses privacy-related issues there, it does not contain really detailed information about data storage. It is relatively difficult to get really precise information from Google about stored data. You can also find out which data is generally collected by Google and what this data is used for at https://www.google.com/intl/de/policies/privacy/.

Google Fonts Local Privacy Policy

On our website, we use Google Fonts from Google Inc. The company Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for Europe. We have integrated Google fonts locally, i.e. on our web server — not on Google's servers. As a result, there is no connection to Google servers and therefore no data transfer or storage.

Google Analytics privacy policy

On our website, we use the analysis tracking tool Google Analytics (GA) from the American company Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. Google Analytics collects data about your actions on our website. For example, when you click on a link, this action is saved in a cookie and sent to Google Analytics. With the help of the reports we receive from Google Analytics, we can better tailor our website and service to your needs. In the following, we will go into more detail about the tracking tool and, in particular, inform you about which data is stored and how you can prevent this.

What is Google Analytics?

Google Analytics is a tracking tool that is used to analyze our website's traffic. For Google Analytics to work, a tracking code is built into the code on our website. When you visit our website, this code records various actions that you take on our website. As soon as you leave our website, this data is sent to the Google Analytics servers and stored there. Google processes the data and we receive reports about your user behavior. These may include the following reports:

Target group reports: Through target group reports, we get to know our users better and know more precisely who is interested in our service.
Ad reports: Ad reports make it easier for us to analyze and improve our online advertising.
Acquisition reports: Acquisition reports give us helpful information about how we can get more people excited about our service.
Behavioral reports: This tells us how you interact with our website. We can understand which path you are taking on our site and which links you click on.
Conversion reports: Conversion is a process in which you take a desired action based on a marketing message. For example, when you go from just a website visitor to a buyer or newsletter subscriber. With the help of these reports, we learn more about how you are receiving our marketing measures. This is how we want to increase our conversion rate.
Real-time reports: Here we always find out immediately what is happening on our website. For example, we can see how many users are currently reading this text.

Why do we use Google Analytics on our website?

Our goal with this website is clear: We want to offer you the best possible service. The statistics and data from Google Analytics help us achieve this goal. The statistically evaluated data shows us a clear picture of the strengths and weaknesses of our website. On the one hand, we can optimize our site so that interested people can find it more easily on Google. On the other hand, the data helps us to better understand you as a visitor. We therefore know exactly what we need to improve on our website in order to offer you the best possible service. The data also helps us to carry out our advertising and marketing measures more individually and cost-effectively. After all, it only makes sense to show our products and services to people who are interested in them.

What data is stored by Google Analytics?

Google Analytics uses a tracking code to create a random, unique ID associated with your browser cookie. This is how Google Analytics recognizes you as a new user. The next time you visit our site, you will be recognized as a “returning” user. All collected data is stored together with this user ID. This is the first way it is possible to evaluate pseudonymous user profiles. Your interactions on our website are measured through identifiers such as cookies and app instance IDs. Interactions are all types of actions that you take on our website. If you also use other Google systems (such as a Google account), data generated via Google Analytics can be linked to third-party cookies. Google does not share Google Analytics data unless we, as the website operator, approve it, with exceptions when required by law.
The following cookies are used by Google Analytics:

Nom: _ga
Value:2.1326744211.152111338066-5
Usage: By default, analytics.js uses the _ga cookie to store the user ID. Basically, it is used to differentiate website visitors.
Expiry date: after 2 years

Namn: _gid
Value:2.1687193234.152111338066-1
Purpose: The cookie is also used to distinguish website visitors
Expiry date: after 24 hours

Namn: _gat_gtag_ua_ <property-id>
value: 1
Usage: Used to lower the request rate. <property-id>When Google Analytics is provided via Google Tag Manager, this cookie is named _dc_gtm_.
Expiry date: after 1 minute

Namn: AMP_TOKEN
Value: no information
Purpose: The cookie has a token that can be used to retrieve a user ID from the AMP client ID service. Other possible values indicate an unsubscription, a request, or an error.
Expiry date: after 30 seconds up to one year

Namn: __utma
Value:1564498958.1564498958.1564498958.1
Purpose: This cookie allows you to track your behavior on the website and measure performance. The cookie is updated every time information is sent to Google Analytics.
Expiry date: after 2 years

Namn: __utmt
value: 1
<property-id>Purpose: The cookie is used like _gat_gtag_UA_ to throttle the request rate.
Expiry date: after 10 minutes

Namn: __utmb
Value:3.10.1564498958
Purpose: This cookie is used to determine new sessions. It is updated every time new data or information is sent to Google Analytics.
Expiry date: after 30 minutes

Namn: __utmc
Value: 167421564
Purpose: This cookie is used to set new sessions for returning visitors. This is a session cookie and is only stored until you close the browser again.
Expiry date: After closing the browser

Namn: __utmz
Value: m|utmccn= (referral) |utmcmd=referral|utmcct=/
Purpose: The cookie is used to identify the source of traffic to our website. This means that the cookie stores where you came to our website from. This could have been another page or an advertisement.
Expiry date: after 6 months

Namn: __utmv
Value: not specified
Purpose: The cookie is used to store user-defined user data. It is always updated when information is sent to Google Analytics.
Expiry date: after 2 years
Note: This list cannot claim to be exhaustive, as Google also changes the choice of cookies over and over again. Here we show you an overview of the most important data collected with Google Analytics:
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Heat maps: Google creates so-called heat maps. With heat maps, you can see exactly the areas that you click on. This gives us information about where you are “traveling” on our site.
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Session duration: Google describes the time you spend on our site without leaving the site as session duration. If you have been inactive for 20 minutes, the session automatically ends.
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Bounce rate: We speak of a bounce rate when you only view one page on our website and then leave our website again.
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Account creation: When you create an account or place an order on our website, Google Analytics collects this data.
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IP address: The IP address is only shown in abbreviated form so that no clear assignment is possible.
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Location: The country and your approximate location can be determined using the IP address. This process is also known as IP location determination.
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Technical information: Technical information includes your browser type, Internet service provider, or screen resolution.
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Source of origin: Google Analytics or we are of course also interested in which website or which advertisement brought you to our site. Other data includes contact details, any reviews, playing media (e.g. when you play a video via our site), sharing content via social media or adding to your favorites. The list is not exhaustive and only serves as a general guide to data storage by Google Analytics.

How long and where is the data stored?

Google has distributed their servers all over the world. Most servers are located in America and therefore your data is usually stored on American servers. Here you can read exactly where Google's data centers are located: https://www.google.com/about/datacenters/inside/locations/?hl=deIhre Data is distributed on various physical data carriers. This has the advantage that the data can be retrieved more quickly and is better protected against manipulation. Every Google data center has appropriate emergency programs for your data. For example, if the hardware at Google fails or natural disasters paralyze servers, the risk of a service interruption at Google remains low. Google Analytics has a standardized storage period of 26 months for your user data. Your user data will then be deleted. However, we have the option to choose the storage period of user data ourselves. We have five variants available for this purpose:

- Deletion after 14 months
- Deletion after 26 months
- Deletion after 38 months
- Deletion after 50 months
- No automatic deletion

When the specified period has expired, the data is deleted once a month. This storage period applies to your data that is linked to cookies, user recognition and advertising IDs (e.g. cookies from the DoubleClick domain). Report results are based on aggregated data and are stored independently of user data. Aggregated data is a fusion of individual data into a larger unit.

How can I delete my data or prevent data storage?

According to European Union data protection law, you have the right to obtain information about, update, delete or restrict your data. Use the browser add-on to disable Google Analytics JavaScript (ga.js, analytics.js, dc.js) to prevent Google Analytics from using your data. You can download and install the browser add-on from https://tools.google.com/dlpage/gaoptout?hl=de. Please note that this add-on only deactivates data collection by Google Analytics. If you generally want to deactivate, delete or manage cookies (independent of Google Analytics), there are separate instructions for each browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

Google Analytics is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111338066. We hope we were able to provide you with the most important information about data processing by Google Analytics. If you want to learn more about the tracking service, we recommend these two links: http://www.google.com/analytics/terms/de.html and https://support.google.com/analytics/answer/6004245?hl=de.

Google Analytics IP anonymization

We have implemented Google Analytics' IP address anonymization on this website. This feature was developed by Google so that this website can comply with applicable data protection regulations and recommendations from local data protection authorities when they prohibit storage of the full IP address. The anonymization or masking of the IP takes place as soon as the IP addresses arrive in the Google Analytics data collection network and before the data is stored or processed. More information about IP anonymization can be found at https://support.google.com/analytics/answer/2763052?hl=de.

Google Analytics reports on demographics and interests

We have activated the advertising reporting features in Google Analytics. The reports on demographics and interests include information on age, gender, and interests. This allows us — without being able to assign this data to individuals — to get a better picture of our users. You can find out more about the advertising features at https://support.google.com/analytics/answer/3450482?hl=de_AT&utm_id=ad.Sie and you can stop using your Google account activities and information under “Advertising Settings” at https://adssettings.google.com/authenticated via a checkbox.

Facebook pixel privacy policy

We use the Facebook pixel from Facebook on our website. We have implemented a code for this on our website. The Facebook pixel is an excerpt of JavaScript code that loads a collection of functions with which Facebook can track your user actions if you came to our website via Facebook ads. For example, when you purchase a product on our website, the Facebook pixel is triggered and stores your actions on our website in one or more cookies. These cookies enable Facebook to compare your user data (customer data such as IP address, user ID) with the data from your Facebook account. Facebook then deletes this data again. The data collected is anonymous and cannot be viewed by us and can only be used as part of advertising. If you are a Facebook user yourself and are logged in, your visit to our website is automatically assigned to your Facebook user account. We only want to show our services or products to people who are really interested in them. With the help of Facebook pixels, our advertising measures can be better tailored to your wishes and interests. This allows Facebook users (if they have allowed personalized advertising) to see suitable advertising. Facebook also uses the collected data for analysis purposes and its own ads. In the following, we show you the cookies that were set by embedding Facebook pixels on a test page. Please note that these are only sample cookies. Depending on how you interact with our website, different cookies are set.

Namn: _fbp
Value: fb.1.1568287647279.257405483-6111338066-7
Purpose: This cookie uses Facebook to display advertising products.
Expiry date: after 3 months

Namn: fr
Value: 0apf312hos5pboo2r.. bdeiuf... 1.0.Bdeiuf.
Purpose: This cookie is used so that Facebook Pixel also works properly.
Expiry date: after 3 months

Namn: comment_author_50ae8267e2bdf1253ec1a5769f48e062111338066-3
Value: author's name
Purpose: This cookie stores the text and name of a user who leaves a comment, for example.
Expiry date: after 12 months

Namn: comment_author_url_50ae8267e2bdf1253ec1a5769f48e062
Value: http%3A%2F%2Fwww.testseite... %2F (author URL)
Purpose: This cookie stores the URL of the website, which the user enters in a text field on our website.
Expiry date: after 12 months

Namn: comment_author_email_50ae8267e2bdf1253ec1a5769f48e062
Value: Author email address
Purpose: This cookie stores the user's email address if he has provided it on the website.
Expiry date: after 12 months

Note: The cookies mentioned above relate to individual user behavior. Changes on Facebook can never be ruled out, especially when using cookies. If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can generally manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/. There, you have the option to deactivate or activate providers. If you want to learn more about Facebook's data protection, we recommend the company's own data policy at https://www.facebook.com/policy.php.

Facebook Automatic Advanced Synchronization Privacy Policy

As part of the Facebook pixel feature, we have also activated Automatic Advanced Matching. This pixel feature allows us to send hashed emails, name, gender, city, state, zip code and date of birth or telephone number to Facebook as additional information, provided that you have provided us with this information. This activation allows us to tailor advertising campaigns on Facebook even more precisely to people who are interested in our services or products.

Google Tag Manager privacy policy

For our website, we use Google Tag Manager from Google Inc. For Europe, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. This tag manager is one of many helpful marketing products from Google. Google Tag Manager allows us to centrally integrate and manage code sections from various tracking tools that we use on our website. In this privacy policy, we want to explain to you in more detail what the Google Tag Manager does, why we use it and how data is processed.

What is Google Tag Manager?

Google Tag Manager is an organizational tool that allows us to integrate and manage website tags centrally and via a user interface. Tags are small sections of code that record (track) your activities on our website, for example. For this purpose, JavaScript code sections are used in the source code of our site. The tags often come from Google's internal products such as Google Ads or Google Analytics, but tags from other companies can also be integrated and managed via the manager. Such tags perform different tasks. You can collect browsing data, feed marketing tools with data, include buttons, set cookies and also track users across multiple websites.

Why do we use Google Tag Manager for our website?

As the saying goes: Organization is half the battle! And of course, this also applies to maintaining our website. In order to make our website as good as possible for you and all people who are interested in our products and services, we need various tracking tools, such as Google Analytics. The data collected by these tools shows us what you are most interested in, where we can improve our services and to whom we should still show our offers. And for this tracking to work, we must integrate appropriate JavaScript codes into our website. In principle, we could incorporate each piece of code from the individual tracking tools separately into our source code. However, this requires a relatively long time and it is easy to lose track of things. That is why we use Google Tag Manager. We can easily install the necessary scripts and manage them from one place. In addition, Google Tag Manager offers an easy-to-use user interface and you don't need any programming knowledge. This is how we manage to keep order in our tag jungle.

What data is stored by Google Tag Manager?

The Tag Manager itself is a domain that does not set cookies and does not store any data. It acts as a mere “manager” of the implemented tags. The data is collected by the individual tags of the various web analysis tools. In Google Tag Manager, the data is virtually channeled through to the individual tracking tools and is not saved. However, the situation is completely different with the integrated tags of the various web analysis tools, such as Google Analytics. Depending on the analysis tool, various data about your web behavior is usually collected, stored and processed with the help of cookies. To do so, please read our data protection texts on the individual analysis and tracking tools that we use on our website. In the Tag Manager account settings, we have allowed Google to receive anonymized data from us. However, this only involves the use and use of our Tag Manager and not your data, which is stored via the code sections. We enable Google and others to receive selected data in anonymized form. We therefore agree to the anonymous transfer of our website data. Despite lengthy research, we were unable to find out exactly which summarized and anonymous data was forwarded. In any case, Google deletes all information that could identify our website. Google combines the data with hundreds of other anonymous website data and creates user trends as part of benchmarking measures. Benchmarking involves comparing your own results with those of competitors. Processes can be optimized on the basis of the information collected.

How long and where is the data stored?

When Google stores data, this data is stored on Google's own servers. The servers are spread all over the world. Most are in America. You can read exactly where the Google servers are located at https://www.google.com/about/datacenters/inside/locations/?hl=de. For how long the individual tracking tools store data about you, see our individual data protection texts for the individual tools.

How can I delete my data or prevent data storage?

The Google Tag Manager itself does not set cookies, but manages tags from various tracking websites. In our privacy texts on the individual tracking tools, you will find detailed information on how you can delete or manage your data. Google is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&tid=111338066. If you want to learn more about Google Tag Manager, we recommend the FAQs at https://www.google.com/intl/de/tagmanager/faq.html.

Google Ads (Google AdWords) conversion tracking privacy policy

We use Google Ads (formerly Google AdWords) as an online marketing measure to promote our products and services. In this way, we want to make more people aware of the high quality of our offers on the Internet. As part of our advertising measures through Google Ads, we use conversion tracking from Google Inc. In Europe, however, Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all Google services. With the help of this free tracking tool, we can better tailor our advertising offerings to your interests and needs. In the following article, we want to go into more detail about why we use conversion tracking, which data is stored and how you can prevent this data storage.

What is Google Ads conversion tracking?

Google Ads (formerly Google AdWords) is the in-house online advertising system of Google Inc. We are convinced of the quality of our offer and want as many people as possible to get to know our website. In the online sector, Google Ads offers the best platform for this. Of course, we also want to get a detailed overview of the cost-benefit factor of our advertising campaigns. That's why we use the Google Ads conversion tracking tool. But what is a conversion actually? A conversion occurs when you go from a purely interested website visitor to an acting visitor. This always happens when you click on our ad and then take another action, such as visiting our website. With Google's conversion tracking tool, we record what happens after a user clicks on our Google Ads ad. For example, we can see whether products are being purchased, services are being used or whether users have signed up for our newsletter.

Why do we use Google Ads conversion tracking on our website?

We use Google Ads to draw attention to our offerings on other websites as well. The aim is for our advertising campaigns to really only reach those people who are interested in our offers. With the conversion tracking tool, we can see which keywords, ads, ad groups and campaigns lead to the desired customer actions. We see how many customers are interacting with our ads on a device and then make a conversion. With this data, we can calculate our cost-benefit factor, measure the success of individual advertising measures and therefore optimize our online marketing measures. We can also use the data obtained to make our website more interesting for you and adapt our advertising offer even more individually to your needs.

What data is stored with Google Ads conversion tracking?

We have included a conversion tracking tag or code snippet on our website in order to be able to better analyze certain user actions. If you now click on one of our Google Ads ads, the “Conversion” cookie from a Google domain is stored on your computer (usually in the browser) or mobile device. Cookies are small text files that store information on your computer. Here is the data of the most important cookies for conversion tracking from Google:

Name: Conversion
Value: ehmi_aysuoyv4givled3ch0llwevGAEGT-mr6axd7dylsAgq111338066-3
Purpose: This cookie stores every conversion you make on our site after you have come to us via a Google ad.
Expiry date: after 3 months

Nom: _gac
Value: 1.1558695989.eaiaiqobchmiiomegyo04givj5aych2cbapreaayasaaegiyqfd_bwe
Purpose: This is a classic Google Analytics cookie and is used to record various actions on our website.
Expiry date: after 3 months

Note: The _gac cookie only appears in connection with Google Analytics. The list above is not exhaustive, as Google repeatedly uses other cookies for analytical evaluation. As soon as you complete an action on our website, Google recognizes the cookie and saves your action as a so-called conversion. As long as you are browsing our website and the cookie has not yet expired, we and Google recognize that you have found us via our Google Ads ad. The cookie is read and sent back to Google Ads with the conversion data. It is also possible that other cookies are used to measure conversions. Google Ads conversion tracking can be further refined and improved using Google Analytics. Ads that Google shows in various locations on the web may set cookies called “__gads” or “_gac” under our domain. Since September 2017, various campaign information has been stored by analytics.js using the _GAC cookie. The cookie stores this data as soon as you visit one of our pages for which Google Ads has set up automatic tagging. In contrast to cookies that are set for Google domains, Google can only read these conversion cookies when you are on our website. We do not collect or receive any personal data. We receive a report from Google with statistical evaluations. For example, we find out the total number of users who clicked on our ad and we see which advertising measures were well received.

How long and where is the data stored?

At this point, we would like to point out that we have no influence on how Google further uses the collected data. According to Google, the data is encrypted and stored on secure servers. In most cases, conversion cookies expire after 30 days and do not transfer any personal data. The cookies called “Conversion” and “_gac” (which is used in conjunction with Google Analytics) have an expiration date of 3 months. How can I delete my data or prevent data storage? You have the option not to participate in Google Ads conversion tracking. If you disable the Google conversion tracking cookie via your browser, you block conversion tracking. In this case, you will not be included in the tracking tool statistics. You can change the cookie settings in your browser at any time. This works a bit differently for every browser. Here are instructions on how to manage cookies in your browser:Chrome: Delete, activate and manage cookies in ChromeSafari: Managing cookies and website data with SafariFirefox: Delete cookies to remove data that websites have stored on your computerInternet Explorer: Delete and manage cookiesMicrosoft Edge: Delete and manage cookiesIf you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is to be set. For each individual cookie, you can decide whether to allow the cookie or not. Downloading and installing this browser plug-in on https://support.google.com/ads/answer/7395996 will also disable all “advertising cookies.” Remember that by disabling these cookies, you are not preventing ads, but only personalized advertising. By being certified for the American-European data protection agreement “Privacy Shield,” the American company Google LLC must comply with the data protection laws applicable in the EU. If you would like to learn more about Google's privacy policy, we recommend Google's general privacy policy: https://policies.google.com/privacy?hl=de.

Embedded social media elements Privacy Policy

We include elements of social media services on our website to display images, videos and texts.
By visiting pages that display these elements, data is transferred from your browser to the respective social media service and stored there. We have no access to this data.
The following links take you to the pages of the respective social media services where it is explained how they handle your data: Instagram privacy policy: https://help.instagram.com/519522125107875Für YouTube has the Google privacy policy: https://policies.google.com/privacy?hl=deFacebook-Datenrichtline: https://www.facebook.com/about/privacyTwitter privacy policy: https://twitter.com/de/privacy

Facebook privacy policy

We use selected Facebook tools on our website. Facebook is a social media network owned by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland. By using these tools, we can offer you and people who are interested in our products and services the best possible deal. In the following, we provide an overview of the various Facebook tools, which data is sent to Facebook and how you can delete this data.

What are Facebook tools?

In addition to many other products, Facebook also offers so-called “Facebook Business Tools.” That is the official name of Facebook. But since the term is barely known, we decided to just call them Facebook tools. These include:

- Facebook pixels
- social plug-ins (such as the “Like” or “Share” button)
- Facebook login
- Account kit
- APIs (programming interface)
- SDKs (collection of programming tools)
- Platform integrations
- Plug-ins
- Codes
- Specifications
- documentation
- Technologies and services

Through these tools, Facebook expands services and has the option to obtain information about user activities outside of Facebook.

Why do we use Facebook tools on our website?

We only want to show our services and products to people who are really interested in them. With the help of advertisements (Facebook ads), we can reach exactly these people. However, in order to be able to show users suitable advertising, Facebook needs information about people's wishes and needs. This provides the company with information about user behavior (and contact details) on our website. As a result, Facebook collects better user data and can show interested people appropriate advertising about our products or services. The tools thus enable tailor-made advertising campaigns on Facebook. Facebook calls data about your behavior on our website “event data.” These are also used for measurement and analysis services. Facebook can thus create “campaign reports” on the impact of our advertising campaigns on our behalf. Furthermore, analyses give us a better insight into how you use our services, website or products. As a result, we use some of these tools to optimize your user experience on our website. For example, you can use the social plug-ins to share content on our site directly on Facebook.

What data is stored by Facebook tools?

By using individual Facebook tools, personal data (customer data) can be sent to Facebook. Depending on the tools used, customer data such as name, address, telephone number and IP address may be sent. Facebook uses this information to compare the data with the data it itself has about you (if you are a Facebook member). Before customer data is transmitted to Facebook, so-called “hashing” takes place. This means that an arbitrarily large data set is transformed into a string of characters. This is also used to encrypt data. In addition to contact data, “event data” is also transmitted. “Event data” means the information that we receive about you on our website. For example, which sub-pages you visit or which products you buy from us. Facebook does not share the information it receives with third parties (such as advertisers) unless the company has explicit permission or is legally required to do so. “Event data” can also be linked to contact details. This allows Facebook to offer better personalized advertising. After the already mentioned reconciliation process, Facebook deletes the contact data again. In order to be able to deliver advertisements in an optimized manner, Facebook only uses the event data if it has been combined with other data (which was collected by Facebook in another way). Facebook also uses this event data for security, protection, development and research purposes. A lot of this data is transferred to Facebook via cookies. Cookies are small text files that are used to store data or information in browsers. Depending on the tools you use and whether you are a Facebook member, different numbers of cookies are created in your browser. In the descriptions of the individual Facebook tools, we go into more detail about individual Facebook cookies. General information about the use of Facebook cookies can also be found at https://www.facebook.com/policies/cookies.

How long and where is the data stored?

In principle, Facebook stores data until it is no longer required for its own services and Facebook products. Facebook has servers all over the world where its data is stored. However, customer data is deleted within 48 hours after it has been compared with your own user data.

How can I delete my data or prevent data storage?

In accordance with the General Data Protection Regulation, you have the right to information, correction, portability and deletion of your data. The data will only be completely deleted if you completely delete your Facebook account. And this is how deleting your Facebook account works:
‍
1) On Facebook, on the right, click Settings.
2) Then click on “Your Facebook Information” in the left column.
3) Now click “Deactivate and delete.”
4) Now select “Delete account” and then click “Next and delete account.”
5) Now enter your password, click “Next” and then “Delete account.”

The data that Facebook receives via our site is stored, among other things, via cookies (e.g. with social plugins). You can deactivate, delete or manage individual or all cookies in your browser. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:
Chrome: Delete, enable, and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not. Facebook is an active participant in the EU-U.S. Privacy Shield Framework, which regulates the correct and secure transfer of personal data. You can find more information about this at https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC. We hope we have provided you with the most important information about the use and data processing through the Facebook tools. If you want to learn more about how Facebook uses your data, we recommend the data policy at https://www.facebook.com/about/privacy/update.

Facebook Social Plug-ins Privacy Policy

So-called social plug-ins from Facebook Inc. are installed on our website. You can recognize these buttons by the classic Facebook logo, such as the “Like” button (the hand with a raised thumb) or by a unique “Facebook plug-in” label. A social plug-in is a small part of Facebook that is integrated into our site. Each plug-in has its own function. The most used features are the well-known “Like” and “Share” buttons.

The following social plug-ins are offered by Facebook:
“Save” button”
Like” button, share, send and quote
Page plug-in
comments
Messenger plug-in
Embedded posts and video players
Group plug-in

Visit https://developers.facebook.com/docs/plugins for more information on how to use each plug-in. On the one hand, we use the social plug-ins to offer you a better user experience on our site, and on the other hand because Facebook can optimize our ads. If you have a Facebook account or have visited facebook.com before, Facebook has already set at least one cookie in your browser. In this case, your browser sends information to Facebook via this cookie as soon as you visit our site or interact with social plug-ins (e.g. the “Like” button). The information received will be deleted or anonymized within 90 days. According to Facebook, this data includes your IP address, which website you visited, the date, time, and other information about your browser. To prevent Facebook from collecting a lot of data during your visit to our website and connecting it to Facebook data, you must log out of Facebook during your visit to the website. If you are not logged in to Facebook or do not have a Facebook account, your browser sends less information to Facebook because you have fewer Facebook cookies. However, data such as your IP address or which website you visit can be transmitted to Facebook. We would like to expressly point out that we do not know exactly the exact content of the data. However, based on our current knowledge, we will try to inform you as much as possible about data processing. You can also find out how Facebook uses the data in the company's data policy at https://www.facebook.com/about/privacy/update. The following cookies are set in your browser at least when you visit a website with Facebook social plug-ins:

Namn: dpr
Value: not specified
Purpose: This cookie is used so that the social plug-ins work on our website.
Expiry date: after session ends

Namn: fr
Value: 0jieYH4111338066c2gnlufEj9.. bde09J... 1.0.bDE09J
Purpose: The cookie is also necessary for the plug-ins to function properly.
Expiry date:: after 3 months
Note: These cookies were set after a test, even if you are not a Facebook member. If you are logged in to Facebook, you can change your ad settings yourself at https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen. If you are not a Facebook user, you can manage your usage-based online advertising at http://www.youronlinechoices.com/de/praferenzmanagement/grundsätzlich. There, you have the option to deactivate or activate providers. If you want to learn more about Facebook's data protection, we recommend the company's own data policy at https://www.facebook.com/policy.php.

Instagram privacy policy

We have integrated Instagram features on our website. Instagram is a social media platform owned by Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA. Instagram has been a subsidiary of Facebook Inc. since 2012 and is one of the Facebook products. Embedding Instagram content on our website is called embedding. This allows us to show you content such as buttons, photos or videos from Instagram directly on our website. When you visit websites on our website that have integrated an Instagram function, data is transmitted to Instagram, stored and processed. Instagram uses the same systems and technologies as Facebook. Your data is therefore processed across all Facebook companies. In the following, we want to give you a more detailed insight into why Instagram collects data, what data is involved and how you can largely control data processing. Since Instagram is part of Facebook Inc., we obtain our information from the Instagram guidelines on the one hand, but also from the Facebook data guidelines themselves on the other hand.

What is Instagram?

Instagram is one of the most well-known social media networks worldwide. Instagram combines the benefits of a blog with the benefits of audiovisual platforms such as YouTube or Vimeo. You can upload photos and short videos to “Insta” (as many of the users casually call the platform), edit them with various filters and also share them on other social networks. And if you don't want to be active yourself, you can just follow other interesting users.

Why do we use Instagram on our website?

Instagram is the social media platform that has really gone through the roof in recent years. And, of course, we too have reacted to this boom. We want you to feel as comfortable as possible on our website. That is why it goes without saying that we prepare our content in a varied way. Through the embedded Instagram functions, we can enrich our content with helpful, funny or exciting content from the Instagram world. Since Instagram is a subsidiary of Facebook, the data collected can also be useful for personalized advertising on Facebook. This means that only people who are really interested in our products or services receive our advertisements. Instagram also uses the collected data for measurement and analysis purposes. We get summarized statistics and thus more insight into your wishes and interests. It is important to mention that these reports do not personally identify you.

What data is stored by Instagram?

If you come across one of our pages that have built-in Instagram features (such as Instagram images or plug-ins), your browser automatically connects to Instagram's servers. In doing so, data is sent to Instagram, stored and processed. Regardless of whether you have an Instagram account or not. This includes information about our website, about your computer, about purchases you have made, about advertisements that you see and how you use our offer. In addition, the date and time of your interaction with Instagram are also saved. If you have an Instagram account or are logged in, Instagram stores significantly more data about you. Facebook distinguishes between customer data and event data. We assume that this is exactly the case with Instagram. Customer data includes name, address, telephone number and IP address. This customer data will only be sent to Instagram if it has been “hashed” beforehand. Hashing means that a data set is converted into a string. This allows you to encrypt contact data. In addition, the “event data” mentioned above is also transmitted. Facebook — and therefore Instagram — means “event data” as data about your user behavior. It may also happen that contact data is combined with event data. The contact data collected is compared with the data that Instagram already has about you. The collected data is transmitted to Facebook via small text files (cookies), which are usually set in your browser. Depending on the Instagram features you use and whether you have an Instagram account yourself, different amounts of data are stored. We assume that data processing works the same with Instagram as with Facebook. This means that if you have an Instagram account or have visited www.instagram.com, Instagram has set at least one cookie. If this is the case, your browser sends information to Instagram via the cookie as soon as you come into contact with an Instagram function. After 90 days at the latest (after reconciliation), this data will be deleted or anonymized. Although we have worked intensively on Instagram's data processing, we cannot say exactly what data Instagram collects and stores. In the following, we will show you cookies that are set in your browser at least when you click on an Instagram function (such as a button or an Insta image). In our test, we assume that you don't have an Instagram account. If you are logged in to Instagram, significantly more cookies will of course be set in your browser. These cookies were used in our test:

Namn: csrftoken
value: “”
Purpose: This cookie is most likely set for security reasons to prevent requests from being falsified. However, we were unable to find out more precisely.
Expiry date: after one year

Namn: mid
value: “”
Purpose: Instagram uses this cookie to optimize its own services and offers within and outside of Instagram. The cookie sets a unique user ID.
Expiry date: after the session is over

Namn: fbsr_111338066124024
Value: no information
Purpose: This cookie stores the login request for users of the Instagram app.
Expiry date: after the session is over

Namn: rur
Value: ATN
Purpose: This is an Instagram cookie that ensures functionality on Instagram.
Expiry date: after the session is over

Namn: urlgen
Value: “{” 194.96.75.33”: 1901} :1ietyv:y833k2_ujkvxgye111338066”
Purpose: This cookie is used for Instagram's marketing purposes.
Expiry date: after the end of the sessionNote: We cannot claim completeness here. Which cookies are set in each individual case depends on the embedded functions and your use of Instagram.

How long and where is the data stored?

Instagram shares the information received between Facebook companies with external partners and with people you connect with worldwide. Data processing is carried out in compliance with our own data policy. Your data is distributed on Facebook servers all over the world, including for security reasons. Most of these servers are located in the USA.

How can I delete my data or prevent data storage?

Thanks to the General Data Protection Regulation, you have the right to access, transfer, correct and delete your data. You can manage your data in Instagram settings. If you want to completely delete your data on Instagram, you must permanently delete your Instagram account. And this is how deleting the Instagram account works: First open the Instagram app. Go down to your profile page and click on “Help Center.” You are now on the company's website. On the website, click “Manage Your Account” and then “Delete Your Account.” If you delete your account altogether, Instagram will delete posts such as your photos and status updates. Information that other people have shared about you does not belong to your account and is therefore not deleted. As mentioned above, Instagram primarily stores your data via cookies. You can manage, disable, or delete these cookies in your browser. Depending on your browser, the administration always works a bit differently. Here we show you the instructions for the most important browsers.

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

You can also always set up your browser so that you are always informed when a cookie is about to be set. Then you can always decide individually whether you want to allow the cookie or not. Instagram is a subsidiary of Facebook Inc. and Facebook is an active participant in the EU-U.S. Privacy Shield Framework. This framework ensures correct data transfer between the USA and the European Union. Visit https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC to learn more. We have tried to provide you with the most important information about data processing by Instagram. On https://help.instagram.com/519522125107875
Can you take a closer look at Instagram's data guidelines.

YouTube privacy policy

We have included YouTube videos on our website. This allows us to present interesting videos to you directly on our website. YouTube is a video portal that has been a subsidiary of Google since 2006. The video portal is operated by YouTube, LLC, 901 Cherry Ave., San Bruno, CA 94066, USA. When you visit a page on our website that has embedded a YouTube video, your browser automatically connects to the YouTube or Google servers. This involves the transfer of various data (depending on settings). Google Ireland Limited (Gordon House, Barrow Street Dublin 4, Ireland) is responsible for all data processing in Europe. In the following, we would like to explain to you in more detail which data is processed, why we have included YouTube videos and how you can manage or delete your data.

What is YouTube?

On YouTube, users can watch, rate, comment and upload videos themselves for free. Over the last few years, YouTube has become one of the most important social media channels worldwide. So that we can display videos on our website, YouTube provides a code snippet that we have included on our site.

Why do we use YouTube videos on our website?

YouTube is the video platform with the most visitors and the best content. We strive to provide you with the best possible user experience on our website. And of course, interesting videos should not be missing. With the help of our embedded videos, we provide you with other helpful content in addition to our texts and images. In addition, our website is easier to find on the Google search engine thanks to the embedded videos. Even though we place advertisements via Google Ads, Google — thanks to the data collected — can really only show these ads to people who are interested in our offers.

What data does YouTube store?

As soon as you visit one of our pages that has a YouTube video installed, YouTube sets at least one cookie that stores your IP address and our URL. If you are logged into your YouTube account, YouTube can associate your interactions on our website with your profile, usually using cookies. This includes data such as session duration, bounce rate, approximate location, technical information such as browser type, screen resolution, or your Internet service provider. Other data may include contact details, any reviews, sharing content via social media, or adding to your favorites on YouTube. If you are not signed in to a Google account or YouTube account, Google stores data with a unique identifier that is linked to your device, browser, or app. For example, your preferred language setting is retained. But a lot of interaction data cannot be saved because fewer cookies are set. In the following list, we show cookies that were set in a test in the browser. On the one hand, we show cookies that are set without a logged in YouTube account. On the other hand, we show cookies that are set with a logged-in account. The list cannot claim to be complete because user data always depends on interactions on YouTube.

Nom: YSC
Value: b9-cv6oji5y111338066-1
Purpose: This cookie registers a unique ID to save statistics of the video watched.
Expiry date: after session ends

Namn: PREF
Value: f1=50000000
Purpose: This cookie also registers your unique ID. Through PREF, Google receives statistics on how you use YouTube videos on our website.
Expiry date: after 8 months

Namn: GPS
value: 1
Purpose: This cookie registers your unique ID on mobile devices to track the GPS location.
Expiry date: after 30 minutes

Namn: VISITOR_INFO1_LIVE
Value: 95cHz8bagYu
Purpose: This cookie tries to estimate the user's bandwidth on our websites (with built-in YouTube video).
Expiry date: after 8 months Other cookies that are set when you are signed in to your YouTube account:

Nom: APISID
Value: zillvclzskqgsswi/AU1AZi6HY7111338066-
Purpose: This cookie is used to create a profile about your interests. The data is used for personalized advertisements.
Expiry date: after 2 years

Nom: CONSENT
Value: Yes+at.de+20150628-20-0
Purpose: The cookie stores the status of a user's consent to use various Google services. CONSENT is also used for security purposes to verify users and protect user data from unauthorized attacks.
Expiry date: after 19 years

Namn: HSID
Value: ACrwpguik9dveht0i
Purpose: This cookie is used to create a profile about your interests. This data helps to display personalized advertising.
Expiry date: after 2 years

Namn: LOGIN_INFO
Value: Afmmf2swrqiHall6al...
Purpose: Information about your login details is stored in this cookie.
Expiry date: after 2 years

Nom: SAPISID
Value: 7oAPxog-pzsjuuf5/anudduisj9ijz2vdM
Purpose: This cookie works by uniquely identifying your browser and device. It is used to create a profile about your interests.
Expiry date: after 2 years

Namn: SID
Value: oqfnkjaSi111338066-
Purpose: This cookie stores your Google account ID and your last login time in a digitally signed and encrypted form.
Expiry date: after 2 years

Nom: SIDCC
Value: an0-tyuqub2jocdtyl
Purpose: This cookie stores information about how you use the website and what advertising you may have seen before visiting our site.
Expiry date: after 3 months

How long and where is the data stored?

The data that YouTube receives and processes from you is stored on Google servers. Most of these servers are located in America. At https://www.google.com/about/datacenters/inside/locations/?hl=de, you can see exactly where Google's data centers are located. Your data is spread across the servers. This allows the data to be retrieved more quickly and better protected against manipulation. Google stores the collected data for different lengths of time. You can delete some data at any time, others are automatically deleted after a limited period of time and still others are stored by Google over a longer period of time. Some data (such as items from My Activity, photos or documents, products) stored in your Google Account is saved until you delete it. Even if you're not signed in to a Google account, you can delete some data associated with your device, browser, or app.

How can I delete my data or prevent data storage?

In principle, you can manually delete data from your Google account. With the automatic deletion function of location and activity data introduced in 2019, information is stored depending on your decision — either for 3 or 18 months and then deleted. Regardless of whether you have a Google account or not, you can configure your browser to delete or deactivate cookies from Google. Depending on which browser you use, this works in different ways. The following instructions show you how to manage cookies in your browser:

Chrome: Delete, enable, and manage cookies in Chrome
Safari: Managing cookies and website data with Safari
Firefox: Delete cookies to remove data that websites have stored on your computer
Internet Explorer: Delete and manage cookies
Microsoft Edge: Delete and manage cookies

If you generally do not want cookies, you can set up your browser so that it always informs you when a cookie is about to be set. For each individual cookie, you can decide whether to allow it or not. Since YouTube is a subsidiary of Google, there is a joint privacy policy. If you want to learn more about how we handle your data, we recommend the privacy policy at https://policies.google.com/privacy?hl=de.

Source: Created with the data protection generator from AdSimple® Blog Marketing in cooperation with aboutbusiness.at